​관람 무료. 연령 무관. 장소 무관. 연중 무휴.

Drop the Beat

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(Government Funding) Selected for 2022 Online Media Art Support Project ‘Contents Creation (Growth)’
Planned and supervised by: Young-Jin SHIN.
Sponsored by: Arts Council Korea, Ministry of Culture, Sports and Tourism.
Theme: A wish for the recovery of unrecovered when life seems to be back-to-normal after 4 years of pandemic facing endemic. Title: Drop the Beat is to deliver the hope (Beat) to the people who is falling (Drop).

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The exhibition is an online exhibition for mobile applications. The format is taken to utilize the strength of online medium to articulate the meaning and role of art.

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Artist Young-Jin SHIN creates idea-focused artworks that adheres contemporary issues to daily lives. The exhibition continues to follow such idea, where she approaches macroscopic socioeconomic issues based on her personal experiences and stories.

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The commercial rice bowls, symbolic center of Drop the Beat, are a metaphor for the livings of self-employed and commoners. The work is a wish for the people who lost their livelihood (Drop), not to give up the hope and to revive. The wish is visualized as rice bowls falling down and floating back up again.

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The image of people and buildings collapsing refers to crumbling middle class, as the actual collapse of middle class causes a greater societal issue. On the mobile screen, objects are falling as if the real gravity exists. Vertical Animation – which uses the vertical screen ratio itself – and the Scrollsequence – an interactive technique that requires viewers to scroll the screen to play the image – are applied to visualize the falling sensation and make audience feel it effectually. As audience enters the online exhibition, the vertical animation assists to amplify the societal issues by portraying people and bowls falling in the narrow screen, while the exit of the exhibition delivers positive energy and sense of openness by upturning the fall through performance video. A collaboration with A&Tive, a music and sound production company, made it possible to expand the boundary of image production. The director of A&Tive created Drop the Beat into the scale, a musical language, then dissolved the scale back into video to enhance the meaning of the artwork. It was a process filled with excitement to progress the work on my own from the planning stage to creating story board, producing animation, editing, designing, marketing, administrative computing and contacting people. Realizing the idea into real-life work through helps from 3D animators and web programmers, finishing 2D animation work on my own from start to finish was a challenging process but a pleasant experience.

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As different genres play variation in a movie, different mediums such as painting, installation, design, photography, video and media are converged into the exhibition to contain the message. Through this work, I hope we look at everyday life in a new perspective, as ‘familiar object,’ a commercial rice bowl easily seen in every restaurant, turns into an ‘unfamiliar object,’ a drop of the most common and friendly object. Efforts were made to maintain balance between using the technologies such as VR, scrollsequence, 3D animation to deliver the message efficiently and not being buried by them to keep the depth of the work’s artistic significance.

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As one can move forward looking at the stars in the sky in the lost desert, art is the one that makes me forget about life but what kept my life go on at the same time. As music bring changes to life just by listening to it, I believe in art and what good influence it can have in our lives.

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Sincerely, Young-Jin SHIN